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ODs, parents and friends are invited to hear De Waal Basson share the fascinating and inspiring story behind Bootlegger Coffee Company.
What began in 2013 with three friends, De Waal and Antonie Basson and Pieter Bloem, and a simple frustration at not being able to find a good coffee shop open early enough after their morning cycle, has grown into one of South Africa’s best-known coffee brands.
Today, Bootlegger has more than 120 locations across South Africa, with ambitions to grow to more than 200 cafés by 2028.
Behind the familiar cafés is a substantial coffee operation, including one of South Africa’s largest micro-roasteries, producing around 350–400 tonnes of coffee a year.
De Waal will share the story behind the brand – the entrepreneurial journey, the risks, challenges, opportunities and lessons learnt along the way, and what it takes to build and grow a distinctly South African business.
