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OD Businesses > IT, Technology and Software > Nubee


The Nubee app enables learner drivers ('Nubees') to search for driving instructors in their area, find a match, and book driving lessons.
The Driving Lessons App
The Driving Lessons App


Jarryd Strydom

Nubee's mission statement

Nubee aims to revolutionise the way people book driving lessons around the world. We believe the driving lessons industry is ripe for innovation, and that our product makes the whole process life-cycle far easier for both learner drivers and driving instructors. Moreover, by leveraging technology to improve the transparency of driving instructor quality, the driving ability of new drivers will be bolstered, leading to safer roads.

'Why' Nubee?

Being the first driving lessons app in Africa,  Nubee is uniquely positioned to disrupt the driving school industry. Not only does our application provide a novel solution to finding and booking a driving instructor, it also creates a 'level playing field' for driving schools. The traditional driving school landscape makes it very difficult for small driving schools to gain market share as client acquisition is largely based on driving school size or word of mouth. Nubee changes this in that driving instructors who provide the best service will ultimately secure the most clients.

The technology

Nubee is qualified as a tech startup due to the company's sophisticated and multi-faceted mobile application. The app consists of various components which make the process of booking a driving lesson seamless, including in-app payments, geolocation software, a calendar feature, ratings & reviews, as well as a chat function. The user interface can be described as an 'Uber for driving lessons'.

Pricing structure 

The Nubee app is free for learner drivers and instructors to download on the Google Playstore or App Store. Instructors are able to elect their hourly rate, which in turn determines the fee a Nubee pays for his or her lesson.

Industry-leading safety protocols

Traditional driving lessons have been ongoing with no assurance that instructors are complying with Covid-19 practices to restrict the spread of the virus. With Nubee being a centralised platform, we have been able to ensure that each instructor on the app has a mask and medical-grade hand sanitiser present for each lesson conducted. Moreover, we have stringent health and safety protocols which we monitor closely. 

Another benefit that comes from being a centralised driving lessons platform, is that we can resolve the current practice in the driving lesson industry where many instructors are unchecked, operating without a driving license, let alone the government issued Instructors Certificate needed to provide lessons. From day one we have made it paramount to have a procedurally sound vetting process. Each registered instructor is individually vetted by the company's in-house quality assurance team before being activated on the app. We will then continue to assess an instructors' vehicles condition on a weekly basis. 

Finally, Nubee gives learner drivers the ability to view instructors' ratings and reviews before booking a lesson, making for a more informed decision than the current reliance on word-of-mouth in the industry. 

The roadmap ahead

Nubee has just launched in Cape Town, Stellenbosch and Somerset West and the user feedback has been great so far. The app will soon scale nationwide, followed by an international expansion in mid-2021.



Special offers for bishops students:

All Bishops students can receive a 10% discount on driving lessons.

Opportunities for this community:

Nubee is rapidly expanding and is therefore always open to bringing on board talented individuals. Currently, we are specifically looking to bolster our software development team and therefore welcome any applications from Bishops OD's who have studied computer science or a related field!

Contact details: 

  • Website:
  • Instagram: @nubee_app
  • facebook: @nubeeapp
  • Twitter: @Nubee_App
  • LinkedIn: Nubee
  • Operations enquiries: [email protected] || +27 83 279 5379
  • Corporate enquiries: [email protected] || +27 72 934 0495


Jarryd Strydom (2014S) 





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