Matthew McGregor (2013S) is Head of Growth at BM Digital. He recently shared his newest article with us and had this to say:
I've just penned an article that's close to my heart. The tech landscape is vast and intricate, presenting numerous challenges in product marketing. From grappling with the complex nature of tech products to navigating rapid innovations, and guiding users through their tech journey – it's a maze! I've delved into these challenges and shared insights on leveraging internal change management and the principle of simplicity to articulate complex products effectively. If you've ever felt the weight of communicating the essence of a tech product―give it a read! Let's embrace the transformative potential of tech by making it relatable and understood.
In my early schooldays, a peculiar saying was shared with me while learning isiXhosa, one of South Africa's eleven official languages:
“You can take a horse to water, but you can’t force it to speak French.”
The profundity of this unconventional phrase didn't strike me until I ventured into the pulsating heart of the technology sector.
The world of tech is labyrinthine, ever-evolving with rapid developments and increasing interdependence of technologies. The fast-paced changes and complexity add several layers of challenge to effective product marketing. Reflecting on my experiences, I've identified three primary barriers my team and I grappled with daily.
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The Counsell twins, Matthew and Timothy (2008M) have joined forces in the property sector with the aim of making a lasti… More...