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News > ODs in the News > ODs that Innovate

ODs that Innovate

These ODs believe that their technology is revolutionising fan engagement with the use of the chip-enabled Smart Rugby Ball
2 Nov 2022
United Kingdom
ODs in the News


OD Rugby Club

Founded in 2015, Bishops OD’s Dugald Macdonald (2005S) and Pete Husemeyer (2005S) are at the top of the game with their UK based sports data and analytics business, Sportable.

From what started as an imaginative idea over a cold beverage, has now grown into an industry leader at the intersection of cutting-edge technology and elite sports across the globe. Sportable has recently signed a multiyear collaboration with Six Nations, that they believe is revolutionising fan engagement with the use of the chip-enabled Smart Rugby Ball across the Autumn Nations Series, Guinness Six Nations, and the TikTok Women’s’ Six Nations tournaments.

The Smart Ball captures data and insights such as kick distance and territory, hang time and passing speed and accuracy that is used across broadcast and digital channels, which provides the viewer with far deeper understanding and insight into the action on the field as it unfolds. Although the initial progress has been made in Rugby Union, the founders certainly have their eyes set on further global expansion. Peter Husemeyer made the following comment:

“We had always imagined seeing our data on TV, like Hawk-Eye, but actually seeing it and hearing friends and fans talking about it has been an unreal experience.” 

Dugald Macdonald added:

“It has been incredible to see the growth of our business; now with over 50 full time employees across 4 different countries, increasingly bigger partnerships in the world’s biggest sports and exciting new features being released every day. The future is certainly looking bright.”

Be sure to keep your eyes on the Autumn Nations Series to see the Smart Rugby Ball in action, and feel free to follow Sportable’s exciting journey on social media. 


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