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News > The Bishops Trust > The Bishops Trust - Shaping Leaders for a Transforming Society

The Bishops Trust - Shaping Leaders for a Transforming Society

SHAPING LEADERS FOR A TRANSFORMING SOCIETY
 
Every boy can be a leader.  Every boy can change his world and make a positive impact on society.  This is what drives our mission and purpose: To inspire individuals and shape boys who will go out and use what they have learned here, in a world that desperately requires the skills strength and values taught at Bishops.  
 
The ever-increasing tuition fees play a contributing role in excluding many talented individuals from accessing Bishops.  The Hamilton Mvelase Bursary Fund offers a Bishops education to talented boys who do not have the financial means to attend this excellent school.
 
We spoke to OD and former recipient of the Hamilton Mvelase Scholarship, Jabulani Sigege (1998F) about his journey following his years at Bishops.
 
Jabulani is currently a Creative Director at M&C Saatchi Abel in Cape Town, Jabulani has previously worked at King James and BBDO Cape Town. He studied for a BCom in Information Systems and a BA in Film, Media & Visuals Arts before realising that his true passion lay in advertising. After his stints of switching degrees (but not completing them, much to his parent's annoyance), he then studied Copywriting at The Red & Yellow Creative School of Business before starting his career at King James as an intern.  Jabulani has won awards at local and international shows, including Cannes, One Show, Loeries, Pendorings, Assegai and Eagle Awards. He's also judged at the Loeries, the Africa and the Middle East's premier advertising awards show.
 
"I've always been interested in how powerful messages and communication can reshape people's views of the world", he says. He's also a fervent advocate of advertising that taps into insights, especially when talking to black consumers, to create work that resonates and isn't patronising or condescending. "There's nothing that grinds my gears more than seeing black people dancing for no good reason in TV ads or ads that have been dumbed down, simply because they are targeting black consumers. There is so much richness and unique insights that the South African advertising and marketing world can draw on, to create powerful and memorable communication. It's a matter of ad agencies and marketers not being lazy. As black creatives, strategists, account executives and marketers, there is so much cultural capital that we can draw on, to use to tell our own stories in the most interesting way. Outside of work, he’s a bibliophile, kwaito fanatic, hip hop head, and a voracious consumer of all things pop culture. You’ll also catch him people watching (but not in a creepy way).
“There is no doubt that Bishops provided me with the foundation that has enabled me to confidently express myself and play a leading role in the advertising and communications world.”
 
Payments to the Hamilton Mvelase Bursary Fund are receipted with Section 18a tax certificates.  This can be supported through the Regular Giving, lump sum amounts or through the Extra Term Initiative.
 
A massive THANK YOU to Ross Hare for his support to the Class of 2008 initiative and to Nicolaas Basson (1987F), Collin Douglas(1987B), Paul Huish (1987G) and an anonymous donor for their generous contributions to the Russell Adams Scholarship. 
 
Thank you so much to Dave and Sue Maxwell of SDD Investments for their 2018 contribution to the Extra Term Initiative.  Thanks also Andrew Selby for his 5 year contribution to the Extra Term Initiative.  Andrew, Ex-Chair of the Bishops Trust will be embarking on a new adventure in the States.  We thank him for his enormous contribution to the Trust, and the School and wish him and his family everything of the best. 
 
For more information on regular giving, please see HERE.  For more information on Bishops Bursaries or how you can be involved, please contact Nikki Matthews at the Bishops Trust Office.
 
 
 
 

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