Digital marketing manager for Tencent Africa, Ricky Hendricks (2003M) appeared alongside an esteemed panel at the recent Internet Advertising Bereau (IAB) Series. The topic for the evening was "Benchmarking Digital Excellence"

Hendricks explained that innovation in gaming includes benchmarking.
Ricky wrote: “In an industry where there is not a lot of information, we need measures in place to benchmark ourselves. By recording what you want to achieve with mobile gaming, you will ensure a benchmark that is a measure of success agreed upon.” 

“Use a platform to solve an issue. That is the best way to do UX is to purpose-build. How a website should look will only take you to a point.” Africa is excited that the industry is starting to appreciate the analytics. “I am keen to see where the next generation of data analytics will take us.” 

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